Matrixstats
full detail listing
Hits verses Sessions
Many sites rely on hit counters to measure the number
of visitors. However, this is by no means an accurate
way of measuring site traffic. Hits can be registered
every time the refresh button is clicked on the browser
or when a visitor returns back to the page being measured.
This overestimates the volume of traffic.
MatrixStats uses a more accurate approach by counting
sessions, i.e. individual user visits, cataloguing
length of user visits, which pages they have visited
and which browser they viewed your site on.
The wealth of data available on MatrixStats can be
rather daunting at first, but once you get to grips
with the volume of information you will be able to
see exactly how well your web site is performing.
What's on MatrixStats
On loading the MatrixStats homepage, you
will be presented with summary statistics for the
past 24 hours.
You can amend the timespan using the calendar by selecting
the start date and then the finish date. You can select
a week, month or longer timespans. Clicking on a menu
link will open the options available for that section.
Analysis will show a summary for each section.
Tracking
Tracking will show you whose currently looking
at your site and specific site watches you have configured.
Summaries
Full analytical breakdown of the number of sessions
served, page usage, browser and platform usage, referrer
activity - where are your visitors coming from and
who were there sessions by - where do your visitors
come from.This can be presented for Yesterday, Last
Week or Last Month. This is the place to start to
understand your statistics! We recommend you print
this page to get a good understanding of what the
numbers mean.From the Summaries section you can take
a deeper look at the various areas analysed by MatrixStats.
Usage
The analysis page repeats the data presented
in the summary.
Kilobytes - The bytes transferred report details the
number of bytes sent and received from the site.
Hits - Usage by hits shows the number of files served
by the site within the specified time range. The hits
report details all files, not just those with a defined
type.
Pages - The 'Page hits' report details the number
of requests for documents recognised as pages rather
than other files such as images or downloads.
Session Bytes - The bytes per session report shows
how many bytes were transferred on average per session.
Session Hits - The hits per session report shows how
many hits were recorded on average per session.
Session Time - The time per session report shows the
average amount of time between the first and last
requests from a single session.
Sessions - The Sessions report details the number
of visitors to the site.
Pages
The analysis page repeats the data presented
in the summary
Map- The usage maps report displays a user-customisable
hierrachy of the site.
Page Views - The most popular pages report details
the most commonly requested pages on the site.
Page Errors - The Most Common Errors report details
the pages which generated an error when requested.
Downloads - The Most Popular Downloads report details
the requests for files which are recognised as downloads
(rather than pages)
Download Errors -The Most Common Download Errors report
details the downloads which generated an error when
requested.
Least Views - The Least Viewed report details those
pages which were viewed the least.
Entry Point - The Session entry points report shows
which pages were the first to be requested by visitors
to the site.
Exit Point - The Session exit points report shows
which pages were the last to be requested by visitors
to the site.
Viewed Once - The only page viewed report details
sessions which only requested one page during their
navigation of the site.
Directory - The directory report groups page requests
into their web directories.
Browsers
The analysis page repeats the data presented
in the summary
Agent Type - The agent type report details the web
browsers used to connect to the site.
User OS - what operating system visitors were using.
Browser Tag - shows all variants of browser/operating
system used.
Robot Tag- The Robot Tags report details the information
sent by the web browser to the web site when a request
is made.
Referrers by
The analysis page repeats the data presented
in the summary
URLs -The Referring URLs report details the referrals
to this site from locations not matching the descriptions
of any known search engines.
Broken Links- The broken link report details all pages
requested which returned a 404 'Not found' error message
from the site.
Spongers - The Spongers report details referrals from
external pages to non-page files on the site. Indicated
users possibly downloading images.
Domains - The Referring Domains report summarises
all non-search engine referrals into their domains.
Search Eng - The Search Engine report details all
referrals from sites recognised as Internet search
engines.
Keywords - The Search Engine Keywords report details
individual words used to find the site from a recognised
search engine during the selected time period.
Phrases - The Search Engine Keywords report details
phrases used, or groups of words used together, to
find the site from a recognised search engine during
the selected time period.
Sessions by
The analysis page repeats the data presented
in the summary
Network - The network report details sessions by the
cat-C network of the client request.
Host Name- The Sessions by Hostname report shows the
resolved host names for clients to the site.
TLDs - The Sessions by Host Domain report groups all
resolved client IP addresses into their top level
domains.
Location - The Sessions by Network Location report
details sessions by their physical location.
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